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This web page has the following in the web site, "If you loved the Alex Cross series, try Harlan Coben." We saw that the web site also stated " Have you always dreamed of owning a bookstore? Welcome to the Book Rack." It also said " Were the largest group of independently owned bookstores in the country, with approximately 80 stores from coast to coast. The Book Rack exists for people like you, who simply love to read books. Not to mention hold, talk about, share, and just be surrounded by them." The header had books as the highest ranking optimized keyword. It is followed by hardcover, paperback, and book store which isn't as ranked as highly as books. The next words thebookrack.com uses is new book store. used book store was included and will not be seen by search crawlers.